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Public Speaking Information |
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Speech Writing Secrets Of President Bill Clinton
Speaking in public can be a powerful way to build a business. It can help raise the profile of your business, generate new leads and create greater profits. But speaking in public can be nervewracking and seriously stressful for first timers. Writing a speech can be a major challenge, especially for technical writers. We can all learn from watching professional speakers. I have achieved a long held ambition to hear Bill Clinton - in Perth on Saturday February 23, 2002. It was a fantastic event! My motivation? Anyone who earns $300,000 for a 50 minute keynote presentation must be good. As a professional speaker, I wanted to see Clinton in action. I didn't want to only hear what he said, but how he said it. Here's my analysis of what I learnt from hearing Bill Clinton in person and noting how he was presented. You should be able to adapt at least some of these points to fit your own circumstances. 1. The marketing strategy 2. A memorable entry 3. Personal presentation 4. The Power of Presence 5. Warm-up 6. Introduction 7. Building on the sense of destiny 8. Customising the message 9. Using humour 10. Memorable one liners using opposites 11. Repetition 12. Using metaphors 13. Develop empathy with the audience 14. A call to action
I hope you have enjoyed this analysis. I certainly learnt a lot by seeing one of the world's great communicators in action. Whatever your personal views on Clinton are ... his personal warmth, ability to connect with an audience and presentation skills are outstanding. Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com.
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